Web sites that opt into this framework benefit from speed improvements since the content templates share common elements and components, leading to a 15 to 85% performance improvement, according to Google.
From the search engine results page, users can click through to a list of AMP-compliant partner sites. Doing so will load that content almost instantaneously, as Google will also pre-render content above the fold for listings.
Once a user clicks through, there is a persistent blue bar at the top with a call to action to return to the Google SERP.
Accelerated Mobile Pages ( AMP ) v1.3 Features
- Creating an AMP theme for your WordPress site.
- Automated Direction, no coding needed.
- Boost your Web Site Performance.
- Increase your Mobile SEO.
- Get Leads.
New Features on next Version
- Multiple Mobile Themes.
- Customization for the Mobile Themes through Options Panel.